I’ve had the idea to write and publish a book for years. In fact, back in 2010 and 2011 I wrote about 2/3 of a book on social media event marketing. But beyond publishing a short version of that to hand out at Expo West in early 2014, it’s only available in a digital version as part of the Tradeshow Exhibitor Toolkit.
It’s out and it’s called ‘Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level. I had an agent who was very interested in the concept about a year ago, but he had some personal issues that prevented him from working with the manuscript, so I’ve taken it upon myself to publish the book this fall via my own imprint, Oregon Blue Rock, LLC.
Why publish a book? There are number of reasons, but the main one is I’ve always wanted to write it. Beyond that, I want to have something I can give a potential client, or someone that’s interested in booking me for a presentation.
I’ve discovered that writing and publishing a book isn’t easy…but it’s not all that hard, either. I got a lot of inspiration from folks such as Scott Ginsberg, the Nametag Guy, who has published nearly 30 books, released a album (or two), and has a film out. Damn, that youngster is busy. But it’s great, too, because through him and others like him I can see the value of pushing forward, getting things done, learning how to do those things you’re unsure of, and making stuff happen.